An all-in-one gifting app that sends you reminders for upcoming occasions, lets you shop recommended gifts in-app, and rewards you for shopping.

What I did:

User Research • Affinity Mapping • Journey Mapping • Personas • Sketching • Wireframing • Usability Testing • Prototyping

What I used:

Figma • Adobe Illustrator • Adobe Photoshop • Miro

Problem Space

Defined the problem statement and identified the opportunity for a solution.

The Solution

Considering the problem, I developed the concept for Giftmate, a gifting app that sends you reminders for upcoming occasions, lets you shop recommended gifts in-app, and rewards you for shopping. I designed the high-fidelity wireframes below in Figma, with some of the more complex elements designed in Adobe Illustrator.

Design System

I created the style guide for the app to efficiently level up my prototypes and maintain design consistency.

User Research

I conducted user interviews to define the problem statement. I synthesized my findings using affinity mapping, developing a persona and user scenario, and journey mapping.

Prototyping + Usability Testing

I began the design process with solution sketching (paper and sharpie), which helped me iterate a multitude of ideas quickly. Once I reached an optimal user flow, I used my sketches to design low-fidelity wireframes in Figma. I conducted moderated usability tests based off of the low-fidelity wireframes. I used the feedback gathered from testing to create a high fidelity wireframe and prototypte.

Sketch to Prototype

Below are a few examples of how a few of my ideas progressed from sketch to prototype through usability testing and design iteration.

Request access to the full Giftmate pitch deck here.