Expertise

Creative Strategy

At TikTok, I developed data-backed creative best practices, built educational workshops for major brands and agencies, and partnered with sales to lead creative strategy work for global clients. 

Work Samples:

TikTok — SMB Creative Toolkit

TikTok — Sounds for Business

TikTok — Global Creative Messaging

Design + Art Direction

I have over 10 years of experience creating engaging, impactful designs that communicate a brand’s vision. My work spans identity design, packaging, art direction, illustration, typography, merchandise, and motion design.

Work Samples:

Austin City Limits Music Festival

Austin Food + Wine Festival

#GimmeFive at The White House

Brand Building

I’ve shaped visual identities, designing logos, typographic systems, color palettes, UI graphics and custom illustrations for a variety of brands. 

Work Samples:

Austin City Limits Music Festival

Austin Food + Wine Festival

The MMT Project

Giftmate — UX Case Study

Thought Leadership + Public Speaking

I’m passionate about visual storytelling. From designing presentations to delivering talks onstage, I can bring every part of an impactful presentation to life.

Work Samples:

TikTok — SMB Creative Toolkit

TikTok — Global Creative Messaging

Campaign Concepting + Execution

I translate insights into compelling creative campaigns, leading creative direction from concept through execution.

Work Samples:

TikTok — Sounds for Business

Austin City Limits Music Festival

Cross-Functional Collaboration

I work closely research, product, and sales teams to drive creative initiatives forward.

Work Samples:

TikTok — SMB Creative Toolkit

TikTok — Global Creative Messaging

TikTok — Sounds for Business