UX Case Study

Giftmate

A little something goes a long way

This was the capstone project for a User Experience Design course at General Assembly taught by Matthew Reiswig. In 2023, I earned a UX Design certificate and developed the concept for Giftmate, an all-in-one gifting app that sends you reminders for upcoming occasions, lets you shop recommended gifts in-app, and rewards you for shopping.

What I did: User Research • Affinity Mapping • Journey Mapping • Personas • Sketching • Wireframing • Usability Testing • Prototyping

What I used: Figma • Adobe Illustrator • Adobe Photoshop • Miro

Problem Space

Busy adults need a better way to handle gifting logistics to enjoy the meaningful act of gift-giving without the anxiety of last minute gift shopping.

Goal: Develop a gift-shopping solution that builds good gifting habits by facilitating gifting logistics

Solution

Considering the problem, I developed the concept for Giftmate, a gifting app that sends you reminders for upcoming occasions, lets you shop recommended gifts in-app, and rewards you for shopping.

High-Fidelity Wireframes

I designed the high-fidelity wireframes in Figma, with some of the more complex elements designed in Adobe Illustrator.

Design System

I created the style guide for the app to level up my prototypes and maintain design consistency.

Prototyping and Usability Testing

I began the design process with solution sketching (paper and sharpie), which helped me iterate a multitude of ideas quickly.

Once I reached an optimal user flow, I used my sketches to design low-fidelity wireframes in Figma. I conducted moderated usability tests based off of the low-fidelity wireframes. I used the feedback gathered from testing to create a high fidelity wireframe and prototypte.