Live Nation

Austin City Limits Music Festival

Shaping the identity of a major music festival

As Sr. Designer at Live Nation, I oversaw creative strategy and visual identity for Austin City Limits Music Festival, the third-largest music festival in the U.S.

Expertise: Design + Art Direction, Brand Building, Campaign Concepting + Execution

2018 Brand Refresh

I spearheaded a full-scale creative refresh across print, digital, social, out-of-home, and on-site experiences.

Bringing ACL to life over the years

As lead designer for ACL Fest from 2016 to 2019, I crafted marketing campaigns, designed on-site visuals and merchandise, and art directed photo and video shoots to bring the festival’s brand to life across every touchpoint.

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