TikTok
Global Creative
Crafting TikTok’s global creative narrative
As a Senior Creative Strategist on the Global Creative Solutions team at TikTok, my work bridged strategic messaging, design direction, and immersive storytelling. I’ve helped define TikTok’s creative POV and ensured it resonates across all touchpoints, from whitepapers and keynotes to immersive activations and digital experiences.
Expertise: Creative Strategy, Thought Leadership + Public Speaking, Cross-Functional Collaboration
Thought Leadership
I led the development of two industry white papers that helped shape TikTok’s global creative positioning.
These white papers introduced core creative narratives, such as Return on Creative, Value & Variety, and the Creative Supply Chain, and served as foundational thought leadership for major brand moments like TikTok World and Cannes Lions.
Global Events
I helped bring TikTok’s global creative narrative to life on the industry’s biggest stages through strategic content planning, messaging development, and creative direction for core event programming.
Product Launches
I supported the core messaging development for the launch of two creative products: TikTok One and TikTok Symphony: TikTok’s first AI-powered creative suite.
