TikTok
Sounds for Business
Using sound as a gateway to content creation
I conceived and launched TikTok Sounds for Business, a first-of-its-kind, sound-first resource designed to empower brands to create on TikTok. With 28 royalty-free audio tracks, we enabled the creation of 1M+ videos globally, increasing creative adoption and engagement at scale.
Expertise: Creative Strategy, Campaign Concepting + Execution, Cross-Functional Collaboration
Highlights
Concepted and led full creative strategy and cross-functional coordination
Produced 28 royalty-free tracks with Universal Music Group and top TikTok creators
1M+ organic videos created
Sounds for Business tracks were in the top 1% of performance across TikTok Commercial Music Library
Coverage in AdWeek, TechCrunch, Social Media Today
